Sometimes, your company can’t take on the entire project internally, and when your business needs to purchase app development services, chances are, you want to shop around. A mobile app RFP allows you to collect offers from various vendors so you can choose a development partner that best meets the criteria of your project, both in regard to experience and budget.
At Clearbridge Mobile, we deal with hundreds of mobile app RFPs a month, and not only do we respond to RFPs, but we also help with the RFP writing process with strategic consulting and product discovery services. Our product discovery or ideation services help businesses capture the necessary elements to write a thorough and intelligible mobile app RFP. We’ve also created a customizable mobile app RFP template that provides the basic structure of the document. The following article details how to fill out an RFP template and also includes an example for further assistance. With that said, a mobile app RFP document is not one-size-fits-all—you need to modify your RFP to communicate exactly what your company needs.
To get the most out of this article, download a copy of our free RFP template below.
The first half of an RFP document is filled out by your company. This portion of an RFP contains the following sections:
The last have of an RFP document is completed by the development vendor and includes the following sections:
Provide a summary of your organization, the business case the mobile product will address, and the required solution.
Provide a high-level overview of the company:
Provide as much detail as possible about the project to provide a thorough understanding of the required solution.
Describe the core business or customer problem the mobile solution intends to address.
Describe the criteria, metrics, and benchmarks that will determine the success of the mobile solution.
Describe in as much detail as possible the end-to-end solution you’re looking to develop and describe the core functionality of the mobile app.
Is your mobile app RFP missing essential information? Learn more about how our product ideation services can help you capture all the necessary deliverables for your RFP. Click here.
Take us through a use-case of the app. From start to finish, how would a user interact with the app?
Who are the project decision-makers and key leaders? Specifically, who will be leading the project on a daily basis? What level of involvement do other stakeholders have in the project?
What services do you require? Are you looking for services throughout the entire project lifecycle or only specific stages of production?
What platforms will the solution be built on?
Please distinguish which platform is your main priority. Several restraints (timeframe, resources, target audience, budget, etc.) can affect the number of platforms you’re able to develop on. The number of platforms you require has a direct impact on the cost of your project. If you develop for multiple platforms you are asking for multiple codebases: keep in mind, each platform mandates different developer backgrounds and skillsets, which carry cost implications.
Do you have existing systems such as web services or CMS? If so, describe them. Do the existing systems have available APIs and documentation to access? Is there a need for the vendor to develop web services or APIs? Do you have a current internal database? If so, what type (Oracle, Salesforce, MongoDB, etc.)?
Will you require push notifications for your solution? If so, how often do you intend to customize push notification content? With what frequency will you need to send push notifications?
Will you require analytics for your solution? If so, what kind of data do you need to collect?
Mobile app development budgets vary significantly. The budget is affected by two primary factors:
Providing a budget in a mobile app RFP is essential for receiving accurate responses from vendors and setting exact expectations for the project. Including a budget in your RFP allows vendors to understand exactly what services they’re able to offer to meet your business goals.
Please provide a due date for proposals to be submitted by, and an ensuing timeline including evaluation of proposals, shortlisted presentations (if required) and selection of the winning bidder.
Please provide an overview of the company, the leadership, and the executive team.
What kind of services does your company offer? Please provide a description of each?
Please provide a list of clients, awards, and summaries of client projects. Please summarize the challenge, solution, and end result of each project.
Please provide a summary or description of the product being built.
Please provide comments and concerns about the supplied project scope in relation to the proposed timeline, budget, and project risks.
Please provide a detailed project timeline including estimated start dates, schedule of activities, deliverables and resources to be used.
Please provide an estimated price based on the scope of the project. Please include a fee breakdown in relation to time, scope, and weekly team costs.
Please provide a summary of the types of service level support plans that are offered and a breakdown of services and costs.
To write the best possible RFP, it’s important to have a thorough understanding of your end-to-end product strategy. It’s helpful to fully define your product before you begin writing a Mobile App RFP; ideally, you should have a list of prioritized features, a visual solution detailing the user experience and user interface, as well as a clickable prototype. Our Design & Discovery session gives you access to mobile subject matter experts to help you validate your ideas and understand best practices for mobile to set your RFP up for successful bidding.